What will they think of next?

Today at work I was doing a media audit of stories on plastic bags and came across this story out of Japan. What do you think about this new invention?

JAPANESE women looking for a place to hold their melons while shopping may soon have an alternative - their bra.

In a bid to discourage the shopaholics from using plastic bags, a lingerie maker has unveiled a bra with cup padding that unfolds to become a handheld shopping bag.

The bra-turned-bag is made of recycled polyester fibre with straps that can be tied onto the bag as ribbons.

Japanese shops hand out some 30billion plastic bags a year but almost a third are thrown away without being reused.

A spokesman for Triumph said: "In this context, what deserves the most attention is the significance of each and every customer understanding the importance of not using plastic bags."

The company has sought a patent for the eco-bra, although there are no plans yet to put it on general sale.